​Enterprising Culture

How to Apply
Cultural Start-Up Award Finalists

The Second Franco-Canadian Cultural and Creative Industry Forum in Toronto

October 31st- November 1st, 2017, Corus Quay, Toronto

Nov 2-3, 2017, Emily Carr University, Vancouver

Enterprising Culture is an international invite-only meeting that will provide opportunities for unique discussions and exchanges between Canadian and French stakeholders and startups from the cultural, creative and media industries.


A binational and cross-sector event involving debates, keynotes, and pitching sessions, the Franco-Canadian Cultural and Creative Industry Forum (“Enterprising Culture”) will be a field for reflection and exploring the economic dimension of culture. Enterprising Culture aims to be a place for concrete proposals, unique networking opportunities for startups coming from France and Canada, and a place to learn about key trends in these innovative markets. High-level Canadian and French experts and influencers from the fields of culture, innovation and economy will have the opportunity to meet and discuss issues related to creative industries and cultural enterprises.This year, Enterprising Culture will be focussing on startups and companies working in Immersive Technology for arts and culture; hardware and software that blurs the line between the physical and digital/simulated world. This includes VR (Virtual Reality), AR (Augmented Reality), 3D Display, 3D Audio Effects, Fulldome, and all other eligible new digital technologies. 

For French applicants, travel and accommodation in Toronto will be covered for 1 representative of each startup participating in Enterprising Culture.

  • Entrepreneurs
  • Founders
  • CEOs
  • Investors
  • Business  Leaders
  • Design Thinkers
  • Film Directors
  • Philosophers
  • Government Leaders
  • Students
  • Representatives of creative and cultural industries



Agenda at a Glance

*This schedule is subject to change and times may vary slightly

Tuesday, October 31, 2017.

8:15 a.m. - 8:30 a.m.


8:30 a.m. - 9:00 a.m.


9:00 a.m. - 9:30 a.m.

Opening Remarks & Native Land Recognition

9:30 a.m. - 

10:15 a.m.

Keynote: Decolonizing Immersive Media

Jason Lewis, Professor of Computational Arts & Design, Concordia University

10:15 a.m. - 

10:45 a.m.

Case study: Draw Me Close

David Oppenheim, Producer, National Film Board of Canada

10:45 a.m. - 

11:15 a.m.

Startup Introductions: Why we do what we do
Break: Refreshments & Demos

11:15 a.m. - 

12:15 p.m.

Panel: Building Inclusion into our Organizations

Anita Lee, Executive Producer, National Film Board of Canada
Stephane Cardin, VP, Industry and Public Affairs, Canada Media Fund
Emma Buttin, Project Manager, La Gaite Lyrique

12:15 p.m. - 

12:45 p.m.

Case Study: Small Wonders

Priam Givord, Interactive Artist and Designer, Small Wonders
Lisa Ellis, Conservator, Sculpture and Decorative Arts, Art Gallery of Ontario

12:45 p.m. - 1:45 p.m.

Startup Introductions: why we do what we do
Break: lunch presented by BNP Paribas & Demos

Jean-Baptiste Lemoyne, Minister of State attached to the Minister for Europe and Foreign Affairs
Brigitte Proucelle, Cultural Counsellor, French Embassy in Canada

1:45 p.m. - 2:30 p.m.

Keynote: The Last Days of Reality

Mark Pesce, Honorary Associate, University of Sydney

2:30 p.m. - 3:00 p.m.

Case study: the Enemy

Chloe Jarry, Productrice Mouveaux Medias, Camera Lucida Productions Ontario

3:00 p.m. - 3:15 p.m.

Startup Introductions: why we do what we do
Break: Refreshments & Demos

3:15 p.m. - 4:00 p.m.

Keynote: Neurosceince & Emotive Technologies

Heidi Boisvert, Assistant Professor, Director of Emerging Media Technology at City University of New York

4:00 p.m. - 4:30 p.m.

Planning for the Future: Super Panel

Moderator: Ana Serrano, Chief Digital Officer, Canadian Film Centre
Mark Pesce, Honorary Associate, University of Sydney
Heidi Boisvert, Assistant Professor, Director of Emerging Media Technology at City University of New York

4:30 p.m. - 5:30 p.m.

Reception & Networking

Wednesday, November 1, 2017.

9:00 a.m. - 9:30 a.m.


9:30 a.m. - 9:45 a.m.

Opening Remarks

9:45 a.m. - 

10:00 a.m.

Market Insights from CultureVR and Pulse on VR

Agnes Alfandari, Head of Digital Department, Institutt Francais
Kristian Roberts, Partner, Nordicity

10:00 a.m. - 

10:45 a.m.

Panel: Cultural Institutions Meet Immersive Media

Sylvie Gilbert, Director, Digital Strategy Fund, Canada Council (Montreal)
Sadia Zaman, Managing Director, Royal Ontario Museum
Emma Buttin, Project Manager, La Gaite Lyrique

10:45 a.m. - 

11:15 a.m.

Break: Refreshments & Demos

11:15 a.m. - 

12:00 p.m.

Cultural Startup Award Finalist Pitches

12:00 p.m. - 

12:45 p.m.

Panel: Broadcast Meets Immersive Media

Morgan Bouchet, VP, Innovation & Digital Content, Orange
Chris Harris, CBC
Glenn O’Farrell, President et Chef de la Direction, TFO

12:45 p.m. - 1:45 p.m.

Break: Lunch & Demos

1:45 p.m. - 2:15 p.m.

Cultural Startup Award Finalist Pitches

2:15 p.m. - 3:00 p.m.

Panel: Immersive Media Investor Panel

Moderator: Dominic Bortolussi, Partner & Founder, The Working Group
Prashant Matta, Venture Fund, Omers Ventures
Nicole LeBlanc, VP, Strategic Investments & Women in Tech, BDC Ventures

3:00 p.m. - 3:30 p.m.

Cultural Startup Award Finalist Pitches

3:30 p.m. - 4:00 p.m.

Break: jury deliberation & Demos

4:00 p.m. - 4:30 p.m.

Winner Announcement + Speeches

Brigitte Proucelle, Cultural Counsellor, French Embassy in Canada

4:30 p.m. - 5:30 p.m.

Reception & Networking


Day 1: October 31, 2017

08.45 a.m. - 09.30 a.m.  

Registration and Immersive Media Startup Demos

09.30 a.m. - 10.00 a.m.

Opening remarks

10.00 a.m. - 10.30 a.m.  

Keynote Address with Mark Pesce

Known internationally as the man who fused virtual reality with the World Wide Web to invent VRML, Mark Pesce has been exploring the frontiers of media and technology for a quarter of a century. The author of five books and numerous articles, Pesce has written for WIRED, Feed, Salon, PC Magazine, and The Age.

10:30 a.m. - 10:50 a.m.

Case Studies#1- New Immersive Media Workflows

10.50 a.m. - 11.20 a.m.

Coffee Break, Demos & Networking

11.20 a.m. - 12.05 p.m.  

Panel Discussion- How VR is Reinventing Our Understanding of Culture

12:05 p.m. - 12:25 p.m.

Case Study #2- New Immersive Media Workflows

12.25 p.m. - 12.45 p.m.  

Fireside Chat: Silicon Valley - Change in the Water?

12:45 p.m. -  2:15 p.m.

Lunch, Demos & Round Table Networking Between Attendees

2.15 p.m. - 2:45 p.m.  

Talk- Immersive Media Market Insights

2:45 p.m. - 3:05 p.m.   

Case Study #2- New Immersive Media Workflows

3:05 p.m. - 3:35 p.m.   

Human-Centred Design: Measuring the Impact VR and AR Technologies WIll Have on Human Cognition and Social Connection

3:35 p.m. - 3:55 p.m.

Coffee Break, Demos & Networking

3:55 p.m. - 4:40 p.m.    

Panel Discussion- Championing Diversity in the Immersive Future

4:40 p.m. - 5:10 p.m. 

Closing Keynote address: How do we design for respectful augmentation?

5:10 p.m. - 18.30 p.m.   

Day One Closing Reception - Presented by BNP Paribas

Day 2: November 1, 2017

09.00 a.m. - 09.30 a.m.

Registration and Immersive Media Startup Demos

09.30 a.m. - 09.40 a.m.  

Opening Remarks

09.40 a.m. - 10.25 a.m.

Panel Discussion- Disruptors Series: Broadcast Meets Immersive Media

10.25 a.m. - 11.00 a.m.

Enterprising Culture Startup Showcase presented by BNP Paribas

11.00 a.m. - 11.20 a.m.  

Coffee Break, Demos & Networking

11.20 a.m. - 11.40 a.m.

Enterprising Culture Startup Showcase presented by BNP Paribas

11.40 a.m. - 12.25 p.m.

Panel Discussion- Disruptors Series: Cultural Institutions Meet Immersive Media

12.25 p.m. - 2.00 p.m.

Lunch, Demos & Networking (facilitated business meetings for 10 startups)

2.00 p.m. - 3.00pm

Enterprising Culture Startup Showcase presented by BNP Paribas

3.00 p.m. - 3.30 p.m.

Closing Keynote Address Address and Jury Deliberation

3.30 p.m. - 16.00 p.m.

Announcement of the Winners, followed by Speeches

4.00 p.m. - 5.00 p.m.

Celebratory Reception Presented Air France 

How to Apply

Applications are now closed.

Cultural Start-Up Award Finalists

2017 Canadian Finalists

Launched in early 2015, Brinx has built virtual reality products for major enterprises such as Lockheed Martin and Shopify. Its MasterpieceVR is the world's first collaborative VR platform that dramatically simplifies 3D sculpting and painting


LARGE is a mobile app and platform for the creation of location-based augmented reality (AR) content, created by Albedo Informatics. It is powerful and easy to use -- you just drag-and-drop 3D-Models, animations, photos, video, audio and text to create AR scenes. You can anchor scenes to real world locations around you, and connect series of scenes to create tours, scavengers hunts, and longer narratives.

Filmtyme Logo

Filmtyme is working on filmmaking tools to enable real time collaborative moviemaking in virtual reality.

Lens Immersive Logo

LENS is a virtual reality platform and content creation house, with its own unique compression codec technology to provide and produce pre-recorded/live virtual reality video content. LENS Immersive believes in quality, engaging, immersive storytelling paired with the world's most advanced streaming technology to seamlessly deliver these stories to market.

JanusVR Inc. develops software addressing the intersection of the Internet and AR/VR. JanusVR itself is an immersive web browsing and design platform that re-imagines and extends web content into multi-dimensional webspaces, interconnected by portals and amenable to social interaction and collaboration

2017 French Finalists

Novelab Logo

Novelab is a creative tech studio that specializes in next generation audio and interactive tools for movies, TV, anime and video games. 

Histovery Logo

Histovery designs, produces and operates “augmented visits” solutions, to best showcase monuments, museums and tourist sites with cutting-edge technologies.

Since 2013, our innovative solutions enable the general public to rediscover the wealth of cultural heritage via interactive technologies which are spectacular and accessible to all, in perfect compliance with scientific and historical knowledge.       


VRTUOZ is an enterprise platform to make exceptional interactive virtual reality experiences. Conceived with an innovative multi-user mode, VRTUOZ allows user to share real-time VR experiences together. As an open and scalable platform, VRTUOZ is compatible with any type of content or device and provides an easy way to integrate new tools from partners. Regarding the user experience, VRTUOZ brings VR to another level of interactivity by letting user chat, move or share easily with other users thanks to an integrated social toolkit.

Red Corner

Red Corner is an interactive production company, founded by film producers to mutualize a real know-how in conception of innovative contents, linked to their films or only to digital. Websites, movies and games in virtual reality: all of our projects gather the best creators and developers around meaningful and emotional content.

Gengiskhan VR

Gengiskhan VR is a creator of premium immersive contents. With hybrid teams and processes between movie industrie, live performance and spatialized sound, Gengiskhan VR develop a unique and demanding way of telling stories with new immersives technologies.

2016 Cultural Start-up Award Winners

A specialized Content Management System used by prominent global news and media organizations to create and publish social media-based content. 

A colouring book tool that allows child artists to morph into film directors by turning their pictures into animated films.

Canadian Finalists

A ground-breaking cultural platform capturing the creative process of the most inspiring artists worldwide and providing exclusive access to their work.

A multichannel content platform that delivers interactive, location-based augmented and virtual reality entertainment to mobile users on the go.  

Next-generation storytelling that unlocks kids’ creative potential. Using a tablet, children can create animated stories by using intuitive puppet gestures.  

Tailored video playlists, personalized for your brand. Vubble curates video feeds for people, businesses and organizations. 

Enables content producers and broadcasters to clip the best moments from their live events and create highlights optimized for mobile audiences in real-time.

French Finalists

Cross-platform playlist-curation service for influencers to spread playlists everywhere, as well as convert across music platforms.

A digital marketing platform for live entertainment professionals to optimize both the production and marketing of live entertainment.

A free, quick and easy tool for subscribers to compose and collaborate online with musicians globally.

Short and sweet stories about different artists and artworks delivered to over 300,000 subscribers three times weekly across mobile platforms.